Jennifer L. Dean is a leading trademark and branding lawyer, and serves as vice-chair of the firm's Intellectual Property Group and chair of Drinker Biddle's Trademark Team. During her nearly two decades of practice with the firm, clients have relied on Jennifer’s sophisticated, practical and timely advice on trademark clearance, registration and enforcement.
Jennifer manages major global trademark portfolios in fields ranging from soft drinks to reinsurance, and also advises clients on copyright and licensing issues. She assists clients with the complete trademark “life cycle,” from assessing the availability of marks to securing and maintaining their registrations. Jennifer’s deep knowledge of her clients' businesses enables her to support and advance their marketing objectives. She draws upon that knowledge to provide rapid, thorough analysis of the availability of proposed brand names. Jennifer understands the unique challenge of choosing new brands for regulated products and services, and frequently guides clients through rebranding projects under rigorous time constraints. After a brand has been selected, Jennifer develops comprehensive filing strategies and implements them with the support of a team of experienced trademark paralegals, striving to make global protection as cost-effective as possible. Clients have entrusted Jennifer with intellectual property portfolios comprising thousands of applications and registrations, relying on her extensive experience with navigating the intricacies of international trademark prosecution.
Clients also call on Jennifer to enforce their rights in "crown jewel" brands. She seeks resolution of disputes without formal adversarial proceedings when appropriate, and has crafted thousands of agreements that maintain crucial protection for her clients' brands while conserving resources. When litigation is required, she pursues opposition and cancellation actions before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office and trademark infringement actions in court. On many occasions, Jennifer’s swift advice has averted the launch of confusingly similar brand names by clients’ competitors.
Jennifer is also the creator and host of Drinker Biddle’s Networking, Secrets & Strategies for Introverts and Extroverts Alike event series directed to passionate professionals who also happen to be introverts. Extrovert friends are welcome to attend as well.
Awards Methodology (www.drinkerbiddle.com/content/awards)
“‘Efficient and responsive,’ Jennifer Dean turns heads with her effortless management of global portfolios.”
The World Trademark Review 1000 - 2019
“Jennifer Dean holds down the fort as the vice chair of the IP ensemble and chair of the trademarks division. Her fine-grained knowledge of soft IP law allows her to adopt a panoramic perspective when guarding portfolios. Of late, she has had particular success assisting brand owners that have had their marks used for fraudulent purposes.”
The World Trademark Review 1000 - 2018
- District of Columbia
- Boston University School of Law, J.D., magna cum laude, Boston University Law Review
- Western Maryland College, B.A., summa cum laude, Phi Beta Kappa
- Intellectual Property Owners Association, Trademark Office Practice (U.S.) Committee
- International Trademark Association