As the reach and exposure of social media influencers continues to grow, businesses that are looking to expand their online presence are increasingly turning to influencers to promote their products. Since partnering with a social media influencer gives you the potential to reach thousands or in some cases millions of followers, it is important to make sure you are not only choosing the right influencer to work with, but also including provisions in your contract to maximize exposure and minimize potential risks.

In his article, Los Angeles counsel Paul Gelb discusses best practices for crafting an influencer agreement, including selecting the right influencer for your market, specifying their activities, establishing exclusivity, creating termination provisions and complying with FTC guidelines.

Source: American Marketing Association