We held an executive lunch and roundtable discussion on how to increase your company’s top line revenues. Drinker Biddle attorney Paul Gelb and Mark Jaffe of Strategic Growth Consulting discussed:

  • Developing your core value proposition.
  • Understanding who you are and why your company exists.
  • Do you have a vision? A real one?
  • How to make that lofty mission statement truly actionable.
  • Why does your customer care about you? Are you sure that’s the reason?
  • Leveraging your core value proposition into new revenue.