Digital marketing, or the promotion of products or services using digital technologies including the internet, mobile phones, display advertising, and other digital media, continues to gain prominence in how companies conduct business. Increased consumer demand for online purchases and services will drive future revenue growth across all business-to-business (B2B) and business-to-consumer (B2C) transactional e-commerce sectors, from retail to financial services to travel and more. The question, then, is “How will your company maintain growth in your online and multichannel sales as your competitors improve and online competition increases?”

Drinker Biddle attorneys JR Lanis and Paul M. Gelb held a one-hour lunch program on the state of e-commerce and the importance of keeping up with the latest digital marketing trends. Our guest speaker, Laurel Mintz, founder and CEO of Elevate My Brand, Inc., provided executives with insights on:

  • Marketing 101 − the foundation of digital marketing
  • How marketing has changed in the digital age
  • Why brick-and-mortar commerce is dying
  • How advertising plays into e-commerce
  • Social media marketing and e-commerce practices − why the two need to be seamless
  • Best practices for e-commerce companies

The program provided insights into the latest and most effective e-commerce marketing strategies, including how executives can customize and implement proven tactics for both short- and long-term results.