The engine that is driving business growth today is not found on a traditional balance sheet. It is found in intellectual property rights, and it is found in strong, recognizable brands. This holds true in every industry, from high technology to manufacturing, from retailing to professional services.
The Intellectual Property Group at Drinker Biddle & Reath LLP is home to a large, sophisticated trademark practice. Our trademark attorneys help secure and enforce our clients' trademark rights as part of our larger mission - to develop and protect the value of our clients' distinctive brands. We provide client- and issue-focused solutions in a cost-effective manner, whether in connection with traditional product lines or through new media platforms and emerging technologies. We understand that trademarks represent who clients are and where they want to go, and we work with clients to help them establish strong, new brands and protect and maintain their existing trademark assets in a rapidly changing marketplace.
We work closely with our clients to identify and select new marks, keeping in mind each client's larger branding strategy. We conduct thorough, multi-stage searches to ascertain whether a mark is available and can be protected. We provide full-service trademark maintenance and watch programs, keeping clients fully informed of the status of their own trademark portfolio, and the actions of their competitors around the world. We counsel our clients on branding and consumer protection strategies on web sites and social media platforms, and guide our clients through the fluid world of domain name protection and global trademark strategy. If trade dress or unconventional marks are at issue, our expertise in packaging, advertising and the protection of product configurations and color can help establish even stronger brands in the marketplace.
When trademark disputes arise, our aggressive, experienced, trademark litigation attorneys assist clients in every aspect of trademark litigation and dispute resolution, whether in Federal court, the Trademark Trial and Appeal Board or an arbitration forum.