The engine that is driving business growth today is not found on a traditional balance sheet. It is found in intellectual property rights, and it is found in strong, recognizable brands. This holds true in every industry, from high technology to manufacturing, from retailing to professional services.
The Intellectual Property Group at Drinker Biddle & Reath LLP is home to a large, sophisticated trademark practice. Our trademark attorneys help secure, protect and enforce our clients' trademark rights as part of our larger mission - to increase and protect the value of our clients' brands. We provide client- and issue-focused solutions in a cost-effective manner. We understand that trademarks represent who clients are and where they want to go, and we work with clients to help them establish strong, new brands and protect and maintain their existing trademark assets.
We work closely with our clients to identify and select new marks, keeping in mind each client's larger branding strategy. We conduct thorough, multi-stage searches to ascertain whether a mark is available and can be protected. For clients seeking foreign registrations, we work with a well-established network of firms around the world to ensure compliance with local practices and conventions. We provide full-service trademark maintenance and watch programs, keeping clients fully informed of the status of their own trademark portfolio, and the actions of their competitors around the world.
Our practice is informed by new technologies. Our attorneys are highly skilled at using trademark law to gain marketing leverage on the Internet through the effective protection of domain names. We counsel our clients on the legal use of metatags and hyperlinks, and demonstrate how strong brands can be created through a strategic approach to trademark identification and protection.
When trademark disputes arise, our aggressive, experienced, trademark litigation attorneys assist clients in every aspect of trademark litigation and dispute resolution. Our attorneys have successfully pursued actions against infringers in federal and state courts across the country, in the U.S. Patent and Trademark Office, and - in conjunction with our international network of attorneys - in foreign courts and before international trade organizations and administrative bodies. Our use of highly trained, dedicated paralegals enables us to monitor large portfolios in a cost-effective manner, while maintaining partner-level communications and points-of-contact with our clients.