Jennifer L. Dean assists clients with trademark clearance, registration and enforcement, with a focus on brand selection and management and litigation before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office. She is vice-chair of the firm's Intellectual Property Practice Group and the chair of Drinker Biddle's Trademarks Group.
Jennifer manages global trademark portfolios in fields ranging from soft drinks to reinsurance, and also advises clients on copyright and licensing issues. She assists clients with the complete trademark “life cycle,” from assessing the availability of marks to securing and maintaining their registrations. Jennifer’s in-depth knowledge of her clients' businesses enables her to support and advance their marketing objectives. She draws upon that knowledge to provide rapid, thorough analysis of the availability of proposed brand names. In particular, Jennifer understands the unique challenge of choosing new brands for pharmaceuticals and medical devices, and frequently guides clients through rebranding projects under rigorous time constraints.
After a brand has been selected, Jennifer develops comprehensive filing strategies and implements them with the support of a team of experienced trademark paralegals, striving to make global protection as cost-effective as possible. Clients have entrusted Jennifer with intellectual property portfolios that comprise thousands of applications and registrations, relying on her extensive experience with navigating the intricacies of international trademark prosecution.
Clients call on Jennifer to enforce their rights in "crown jewel" brands. She seeks resolution of disputes without formal adversarial proceedings when possible, and crafts agreements that maintain crucial protection for her clients' brands while conserving resources. When litigation is required, she pursues opposition and cancellation actions before the Trademark Trial and Appeal Board and trademark infringement actions in court. On numerous occasions, Jennifer’s swift enforcement measures have averted the launch of confusingly similar brand names by her clients' competitors.
Managing Intellectual Property, IP Star (2014-2016)
Managing Intellectual Property, “Top 250 Women in IP” 2016
Awards Methodology (www.drinkerbiddle.com/content/awards)
"Jennifer Dean’s specialized understanding of the issues facing the industry results in efficient, business-savvy solutions. ‘She is very highly thought of, especially in prosecution – she is keenly focused on that area and has deep insight into what the USPTO is currently doing and what the trends and evolving issues are.’"
The World Trademark Review 1000 - 2016
"Clients of all stripes are 'very satisfied' with Drinker Biddle & Reath's trademark practice... the IP group can rise to a variety of complex challenges with rare facility. Chairing the team is the ‘smart, fast and practical’ Jennifer Dean."
The World Trademark Review 1000 - 2015
- District of Columbia
- Boston University School of Law, J.D., magna cum laude, Boston University Law Review
- Western Maryland College, B.A., summa cum laude, Phi Beta Kappa
- Intellectual Property Owners Association, Trademark Office Practice (U.S.) Committee
- International Trademark Association
- American Bar Association